ABOUT US
WHERE WOMEN RISE.
WHERE WOMEN RISE.
who we are.
Who We Are
At Roar, we are more than just a fitness studio — we are a women-led community built on strength, support, and shared journeys.
Our mission is to provide strength training classes and coaching specifically designed around the needs of women. With a focus on proper form, community, and fun, our programs help each participant feel empowered and confident in their fitness journey.
We stay true to our values by celebrating the dynamic nature of the female body, centering our training around women's physiology, and staying committed to holistic health — both for ourselves and our clients. We believe health is 24/7, and strength is built not just in the gym, but in every part of life.
Join us at Roar and become part of a vibrant, welcoming community where resilience, laughter, and empowerment are at the heart of everything we do. While our programs are designed with women in mind, we welcome all who align with our approach and values.
we’re a woman-owned company that believes strength fuels our ambitions.
MICHELLE KUNKEL, FOUNDER & CEO
meet our founder.
My relationship with my body, health, and fitness has definitely been a journey over the last nearly 50 years.
The most notable impact being the birth of my daughter and a shift in my entire fitness mindset from “How do I feel/look?” to “What can I do?” From there, a return to consistent strength training became my mainstay, grounding me through significant life changes and helping me to become more "able-bodied" than ever. Connecting with other women my age on health topics, it was clear that women KNOW that strength training is important, yet the percent of overall exercise time most spend with weights is negligible. I started to dig into what it would take for more women to consistently lift weights, and as I did, the need for a new brand of Women's Strength Training quickly emerged - louder and louder.
ROAR offers a fresh strength training experience designed for women, one that I hope will inspire more women to become stronger, together.
Our space design was as important as our programming, because it was the complete experience of strength training that I wanted to shift - the sounds, smells, lighting, and company. Taking it a step further, we sourced and partnered with primarily women-owned businesses to stock the studio with delightful amenities. Finally, I made the decision to exclusively offer strength training - no HIIT, Cardio machines, Pilates, or Yoga. My mission is to improve the health of our community, not compete for it, and serving an unmet need is critical for that mission.
Our team - all woman and all believers that strength fuels our ambitions -in whichever area we decide to presently prioritize: personal health, creative pursuits, career, parenting, relationships, physical challenges or changes, etc. Employee #1- Meghan (see below), was an obvious first hire due to her warmth, wit , and capabilities that seem to have no end.
Join me at ROAR and let’s get Stronger Together!
Meet the Team
MEGHAN BASMAJIAN, DIRECTOR OF COMMUNITY ENGAGEMENT & TRAINER
My fitness journey began at home during the COVID-19 lockdown. It was a welcome escape while I pursued a law degree I wasn't passionate about. What started as a personal hobby quickly became a meaningful part of my life. It helped ease my anxiety, improved my happiness, and sparked a long-term passion for strength and movement.
Working alongside Michelle in other fitness environments, we focused on creating a vibrant, supportive space filled with laughter and a sense of community. That foundation is something we are proud to bring to Roar.
At Roar, we are committed to building an inclusive environment where individuals, especially women, of all ages and abilities can improve their well-being and approach life’s challenges with greater strength and confidence. Our goal is not just to change appearances, but to shift how people feel about their bodies and what they are capable of. Through strength training, we aim to build lasting self-trust and empowerment.
WANT TO JOIN OUR TEAM?
We’re looking for certified personal trainers who are passionate about group fitness. No experience? No problem! We’re excited to train the right candidates for our unique studio needs.
For more information, please visit our careers page.